These good examples are the basis of experiential marketing. There is nothing at all more engaging then tempting a consumer to try your product. For experiential marketing to work it must be effectively planned and executed. The firm should have a specific objective first. If the give will be a style test, for instance , how will the consumer be converted to a customer? Managing a sale within the product the day of the experiential marketing campaign and/or offering bargains and/or discount rates on a first purchase are ways to draw in the consumer to get. Your sales representative is as significant as your product. The sales person should be able to pull in the consumer, set up a rapport, build a comfort level, knowledgeably answer any questions then sell product. Event marketing is a great investment and cash well spent, however brands often twist when they send in entry level personnel and/or college students to fill this very important role. This sort of marketing should be executed simply by skilled specialists who happen to be trained in experiential marketing if you want to ensure that the investment results in the best possible counsel of your company. Working with an experienced marketing company specialists experiential marketing can provide you with the skilled staff, competence and asking to make your marketing campaign successful.